ChatGPT prompts for Google Ads and PPC campaigns help advertisers write better ad copy, build keyword lists, optimize bidding strategies, and improve Quality Scores in 2026. These prompts turn ChatGPT into your PPC specialist, generating high-performing ads and data-driven optimization plans in minutes.
Google Ads is a $200B+ platform where small tweaks can mean the difference between 2% and 10% conversion rates. The prompts below cover every stage of PPC management — from campaign setup to ongoing optimization — so you can extract maximum ROI from every ad dollar.
Ad Copy & Creative Prompts
1. Responsive Search Ad (RSA) Generator
Create a Google Ads Responsive Search Ad for [product/service].
Provide:
- 15 headlines (30 characters each max):
- 5 keyword-focused
- 5 benefit-focused
- 3 urgency/CTA-focused
- 2 social proof-focused
- 4 descriptions (90 characters each max):
- Description 1: Primary value proposition
- Description 2: Features and benefits
- Description 3: Social proof and trust signals
- Description 4: CTA with offer
Campaign type: [Search/Performance Max]
Target keyword: [primary keyword]
Landing page: [URL]
USP: [unique selling proposition]
Offer: [discount/free trial/etc]2. Ad Copy Variations for A/B Testing
Write 5 Google Ads variations for A/B testing. Each targets a different psychological angle:
Variation 1 - Pain Point: Address the customer's biggest frustration
Variation 2 - Benefit Stack: List 3 key benefits
Variation 3 - Social Proof: Lead with numbers/testimonials
Variation 4 - Question Hook: Start with a compelling question
Variation 5 - Urgency: Time-limited or scarcity-based
For each variation, provide:
- Headline 1 (30 chars)
- Headline 2 (30 chars)
- Headline 3 (30 chars)
- Description (90 chars)
- Display URL path
Product/service: [describe]
Target audience: [describe]
Main keyword: [keyword]3. Google Ads Extension Copy
Write copy for all Google Ads extensions for [business name]:
Sitelink extensions (4):
- Sitelink text (25 chars each)
- Description line 1 (35 chars each)
- Description line 2 (35 chars each)
Callout extensions (8):
- Short phrases highlighting USPs (25 chars each)
Structured snippets:
- Header: [Service types/Amenities/Brands/etc.]
- Values (10+ options)
Call extension:
- Suggested call-to-action
Promotion extension:
- Offer text and details
Business: [name], Industry: [type], Services: [list]Keyword Research & Strategy
4. Comprehensive Keyword Research
Conduct keyword research for my Google Ads campaign. Product/service: [describe].
Generate:
1. 20 high-intent commercial keywords (people ready to buy)
2. 15 informational keywords (top of funnel)
3. 10 competitor keywords to target
4. 10 long-tail keywords (lower competition)
5. 15 negative keywords to exclude
For each keyword category, provide:
- Estimated search volume (high/medium/low)
- Competition level
- Suggested match type (exact, phrase, broad)
- Recommended bid range
- Landing page recommendation
Industry: [type]
Location targeting: [country/city]
Monthly budget: [$X]5. Negative Keyword List Builder
Build a comprehensive negative keyword list for my Google Ads campaign.
Campaign type: [Search/Shopping/Performance Max]
Product/service: [describe]
Industry: [type]
Generate negative keywords for:
1. Irrelevant searches (wrong intent)
2. Job seekers ("jobs", "careers", "salary")
3. DIY/free seekers ("free", "DIY", "template", "download")
4. Education-only searches ("what is", "how to", "definition")
5. Wrong location/audience
6. Competitor brand terms (if not targeting)
7. Unrelated product categories
Organize by:
- Campaign-level negatives
- Ad group-level negatives
- Shared negative keyword lists
Provide as importable CSV format.6. Keyword Grouping & Ad Group Structure
Organize these keywords into tightly themed ad groups for my Google Ads campaign:
[Paste list of 50-100 keywords]
For each ad group:
- Ad group name
- Keywords included (5-15 per group)
- Match type recommendations
- Suggested bid for each keyword
- Ad copy theme/angle
- Landing page recommendation
Campaign structure rules:
- Single keyword ad groups (SKAGs) for top 5 performers
- Themed groups for the rest
- Separate brand vs. non-brand
- Separate by funnel stage (awareness, consideration, decision)7. Competitor Keyword Analysis
Analyze my competitors' Google Ads strategy and find keyword opportunities.
My business: [describe]
Competitor 1: [name/URL]
Competitor 2: [name/URL]
Competitor 3: [name/URL]
Help me identify:
1. Keywords my competitors are likely bidding on
2. Keywords they might be missing (gaps)
3. Ad copy themes they use
4. Landing page strategies
5. Estimated budget range
6. Opportunities to outperform them
Also suggest:
- Competitor brand keywords to target (if ethical)
- Differentiation angles for ad copy
- Landing page improvements to beat their conversion ratesCampaign Structure & Setup
8. Full Campaign Structure Builder
Build a complete Google Ads campaign structure for [business name].
Business details:
- Products/services: [list]
- Target locations: [cities/countries]
- Monthly budget: [$X]
- Primary goal: [leads/sales/traffic]
- Average customer value: [$X]
Create:
1. Campaign types to run (Search, Display, Shopping, PMax, YouTube)
2. Budget allocation across campaigns
3. Ad group structure within each campaign
4. Keyword themes per ad group
5. Audience targeting recommendations
6. Bidding strategy for each campaign
7. Conversion tracking setup requirements
Provide as a hierarchical outline with rationale for each decision.9. Performance Max Campaign Setup
Help me set up a Google Performance Max campaign for [product/service].
Provide:
1. Asset group structure (how many, what theme for each)
2. Audience signals to set up:
- Custom segments (search terms, URLs, apps)
- Your data segments (customer lists, website visitors)
- Demographics
- Interests and detailed demographics
3. Asset requirements:
- Headlines (5 short, 5 long)
- Descriptions (1 short, 1 long)
- Images (describe what to create/source)
- Video (15-second script)
- Logo specifications
4. URL expansion rules
5. Budget and bidding recommendations
6. Optimization timeline and expectations
Business: [name], Goal: [conversions/ROAS/value]10. Google Ads for Local Business
Create a Google Ads strategy for my local business.
Business: [name], Type: [industry]
Location: [city/neighborhood]
Service area: [radius or specific areas]
Services: [list main services]
Average job value: [$X]
Monthly budget: [$X]
Create:
1. Location targeting setup (include/exclude areas)
2. Local keywords with geo-modifiers
3. Location extensions setup
4. Call extension and call-only campaigns
5. Local search ad copy (mention neighborhood/city)
6. Google Business Profile integration
7. Local competitor analysis approach
8. Store visit conversion trackingOptimization & Analysis
11. Google Ads Performance Analyzer
Analyze my Google Ads campaign performance and suggest optimizations.
Current metrics:
- Campaign: [name]
- Impressions: [X]
- Clicks: [X]
- CTR: [X%]
- CPC: [$X]
- Conversions: [X]
- Conversion rate: [X%]
- Cost per conversion: [$X]
- ROAS: [X] (if applicable)
- Quality Score: [X/10]
- Impression share: [X%]
Analyze and provide:
1. Diagnosis: What's working and what's not
2. Quick wins: Changes I can make today
3. Strategic recommendations: Long-term improvements
4. Budget reallocation suggestions
5. Keyword-level actions (pause, bid up, bid down)
6. Ad copy improvements
7. Landing page recommendations
Industry benchmarks: [provide if available]12. Quality Score Improvement Plan
Help me improve the Quality Score for my Google Ads keywords.
Current situation:
- Average Quality Score: [X/10]
- Top keywords with low QS: [list 5-10 keywords with scores]
- Landing page URLs: [list]
- Current ad relevance: [below average/average/above average]
- Expected CTR: [below average/average/above average]
For each low-scoring keyword, provide:
1. Diagnosis: Why the score is low
2. Ad copy improvements (write new headlines/descriptions)
3. Landing page changes needed
4. Keyword-to-ad alignment fixes
5. Expected score improvement after changes
Priority order: Which keywords to fix first for biggest impact?13. Bid Strategy Optimizer
Help me choose and optimize my Google Ads bidding strategy.
Current situation:
- Campaign type: [Search/Shopping/Display/PMax]
- Current bid strategy: [manual CPC/maximize clicks/target CPA/target ROAS]
- Daily budget: [$X]
- Conversion volume: [X per month]
- Target CPA: [$X] or Target ROAS: [X%]
- Conversion delay: [X days average]
Analyze and recommend:
1. Best bid strategy for my situation
2. Transition plan (if changing strategy)
3. Portfolio bid strategy opportunities
4. Seasonal adjustments needed
5. Device/location bid modifiers
6. Dayparting recommendations
7. Budget pacing strategy14. Landing Page Optimization for PPC
Help me optimize my landing page for better Google Ads performance.
Current landing page: [URL]
Campaign goal: [leads/sales/signups]
Current conversion rate: [X%]
Target keyword: [keyword]
Quality Score: [X/10]
Audit and suggest improvements for:
1. Headline alignment with ad copy
2. Above-the-fold content
3. Form optimization (fields, length, placement)
4. CTA button (text, color, placement)
5. Trust signals (testimonials, badges, logos)
6. Page speed issues
7. Mobile experience
8. A/B test ideas (prioritized)
Also write:
- 3 new headline variations
- 3 new CTA variations
- Trust badge copyDisplay & Remarketing
15. Display Ad Copy & Creative Brief
Create a Google Display Network ad campaign for [product/service].
Provide:
1. Responsive display ad assets:
- 5 short headlines (30 chars)
- 1 long headline (90 chars)
- 5 descriptions (90 chars)
- Business name
2. Image creative brief:
- Hero image concept description
- 5 additional image concepts
- Logo specifications
- Color scheme recommendations
3. Audience targeting:
- In-market audiences to target
- Affinity audiences to target
- Custom intent audiences (keywords + URLs)
- Demographics overlay
4. Placement exclusions
5. Frequency capping recommendations
Brand guidelines: [colors, fonts, tone]16. Remarketing Campaign Strategy
Build a remarketing strategy for my Google Ads campaigns.
Website: [URL]
Products/services: [describe]
Average purchase cycle: [X days]
Current monthly visitors: [X]
Conversion rate: [X%]
Create remarketing audiences:
1. All visitors (last 30, 60, 90, 180 days)
2. Product page visitors (non-converters)
3. Cart abandoners
4. Past purchasers (for upsell/cross-sell)
5. High-engagement visitors (time on site, pages viewed)
6. Video viewers (YouTube remarketing)
For each audience:
- Membership duration
- Ad messaging angle
- Bid adjustment recommendation
- Creative format recommendation
- Exclusion rules17. YouTube Ads Script
Write scripts for YouTube video ads for [product/service].
Skippable in-stream ad (15 seconds + 30 seconds):
- Hook (first 5 seconds — must grab attention)
- Problem/pain point
- Solution/product reveal
- Key benefit
- CTA with urgency
Bumper ad (6 seconds):
- Single message, memorable
Discovery ad:
- Thumbnail description
- Title (under 70 characters)
- Description (2 lines)
For each ad:
- Target audience: [describe]
- Campaign goal: [awareness/consideration/conversion]
- Key message: [one thing to remember]
Provide 2 variations of each format.Reporting & Strategy
18. Google Ads Report Template
Create a Google Ads performance report template for [stakeholder/client].
Include:
1. Executive Summary (3-5 bullet points)
2. Key Metrics Dashboard:
- Spend, Revenue, ROAS, CPA, CTR, Conv. Rate
- Month-over-month and year-over-year comparisons
3. Campaign Performance Breakdown
4. Top Performing Keywords (top 10)
5. Underperforming Areas & Actions Taken
6. Budget Utilization
7. Competitor Activity Notes
8. Recommendations for Next Month
9. Upcoming Opportunities (seasonal, new features)
Reporting period: [month/quarter]
Stakeholder level: [executive/manager/specialist]
Format: [narrative/bullet points/mixed]19. Google Ads Budget Allocator
Help me allocate my Google Ads budget optimally.
Total monthly budget: [$X]
Business: [describe]
Campaigns currently running: [list]
Goals by priority:
1. [Primary goal and target]
2. [Secondary goal]
3. [Tertiary goal]
Current performance by campaign:
- Campaign 1: Spend [$X], CPA [$X], ROAS [X]
- Campaign 2: Spend [$X], CPA [$X], ROAS [X]
- Campaign 3: Spend [$X], CPA [$X], ROAS [X]
Recommend:
1. Optimal budget distribution across campaigns
2. Daily budget for each campaign
3. Shared budget opportunities
4. Budget pacing (front-load vs. even vs. back-load)
5. Seasonal budget adjustments
6. Minimum viable budget for each campaign type20. Google Ads Account Audit
Perform a comprehensive Google Ads account audit. My account details:
Account structure:
- Number of campaigns: [X]
- Campaign types: [list]
- Monthly spend: [$X]
- Account age: [X months/years]
Audit checklist:
1. Account structure (campaigns, ad groups, naming conventions)
2. Keyword strategy (match types, negatives, search terms)
3. Ad copy quality (RSAs, ad strength, pinning strategy)
4. Audience targeting (demographics, observations, targeting)
5. Bidding strategy alignment with goals
6. Conversion tracking accuracy
7. Budget allocation efficiency
8. Quality Score distribution
9. Impression share lost (budget vs. rank)
10. Wasted spend identification
Provide a prioritized action plan with expected impact for each fix.21. Seasonal PPC Campaign Planner
Create a seasonal PPC campaign plan for [business] around [event/season/holiday].
Event: [Black Friday, Christmas, Back to School, etc.]
Date range: [start - end]
Current baseline metrics:
- Average daily spend: [$X]
- Average CPA: [$X]
- Average conversion rate: [X%]
Plan should include:
1. Pre-event preparation (2-4 weeks before):
- Campaign creation timeline
- Ad copy themes
- Budget increase plan
- Audience list building
2. Event period:
- Day-by-day budget allocation
- Ad copy rotation schedule
- Bid adjustments
- Emergency response plan
3. Post-event wind-down:
- Budget tapering strategy
- Remarketing to event visitors
- Performance analysis timeline
Expected budget increase: [X%]
Expected revenue lift: [X%]22. Smart Bidding Signals Analysis
Help me understand and optimize the signals my Google Ads Smart Bidding uses.
Current bid strategy: [Target CPA/Target ROAS/Maximize Conversions]
Campaign type: [Search/Shopping/PMax]
Conversion action: [describe]
Monthly conversion volume: [X]
Analyze these bidding signals:
1. Device performance (mobile vs. desktop vs. tablet)
2. Location performance (by city/region)
3. Time of day / day of week patterns
4. Audience performance (in-market, affinity, remarketing)
5. Demographics (age, gender, household income)
6. Query performance (branded vs. non-branded)
7. Ad placement performance
Recommend:
- Bid adjustments for each signal
- Observation vs. targeting settings
- Exclusion recommendations
- Learning period considerations23. Google Ads for E-commerce (Shopping)
Optimize my Google Shopping campaign for [e-commerce store].
Product feed:
- Number of products: [X]
- Product categories: [list]
- Average product price: [$X]
- Feed platform: [Shopify/WooCommerce/other]
Current Shopping performance:
- ROAS: [X]
- CPC: [$X]
- Conversion rate: [X%]
- Impression share: [X%]
Optimize:
1. Feed optimization (titles, descriptions, images, GTINs)
2. Campaign structure (Standard vs. PMax, segmentation)
3. Product group bidding strategy
4. Negative keyword strategy for Shopping
5. Merchant Center issues to check
6. Supplemental feed opportunities
7. Showcase Shopping ad strategy
8. Local inventory ads (if applicable)24. Competitor Conquest Campaign
Help me create a competitor conquesting campaign on Google Ads.
My business: [name, URL, services]
Target competitor: [name, URL]
Competitor's products/services: [list]
My advantage over competitor: [list key differentiators]
Create:
1. Competitor brand keywords to target
2. Ad copy that highlights my advantages (without naming competitor)
3. Landing page strategy for comparison content
4. Budget allocation (what % of total to spend on conquesting)
5. Expected CPCs and conversion rates
6. Legal/ethical considerations
7. Alternative conquesting approaches (review sites, comparison keywords)
Risk assessment: What could go wrong and mitigation strategies.25. Google Ads Experiment Framework
Create a Google Ads testing/experiment framework for my account.
Current account:
- Monthly spend: [$X]
- Campaigns: [X]
- Primary KPI: [CPA/ROAS/conversions]
- Current performance: [metrics]
Build a 90-day testing roadmap covering:
Week 1-2: Ad copy tests (RSAs, headlines, descriptions)
Week 3-4: Bid strategy tests (automated vs. manual)
Week 5-6: Audience layering tests
Week 7-8: Landing page tests
Week 9-10: Campaign structure tests
Week 11-12: Budget allocation tests
For each test:
- Hypothesis
- Success metric
- Minimum sample size
- Test duration
- Decision criteria
- Expected impact
Include a test tracking template.Frequently Asked Questions
How can ChatGPT help with Google Ads management?
ChatGPT can write ad copy, generate keyword lists, create campaign structures, analyze performance data, and suggest optimizations. It’s most effective when you provide specific data like current metrics, target audience, and business goals. Use the prompts above as starting templates.
Can ChatGPT write Google Ads that comply with policies?
ChatGPT can generate policy-compliant ad copy if you remind it of Google’s advertising policies in the prompt. Include constraints like character limits, prohibited content categories, and your industry’s specific regulations. Always review output before publishing.
What’s the best prompt for Google Ads keyword research?
The comprehensive keyword research prompt (Prompt #4) is the most complete starting point. It generates commercial, informational, competitor, and long-tail keywords with match type and bid recommendations. Combine it with the negative keyword builder for a full strategy.
How do I use ChatGPT to improve my Quality Score?
Feed ChatGPT your current keywords, ad copy, and landing page URLs. Use Prompt #12 to diagnose low Quality Scores and get specific improvement recommendations for ad relevance, expected CTR, and landing page experience.
Can ChatGPT manage my Google Ads budget?
ChatGPT can recommend budget allocation strategies based on your goals and performance data, but it can’t directly manage your account. Use the budget allocator prompt to get data-driven recommendations, then implement them in Google Ads manually or through scripts.